Creatorslog developed a strategy centered on capturing authentic, real-world applications of Eco Online’s software, using interviews and B-roll footage to create a compelling library of content for their rebrand and social media channels.

A. Conducting Customer Interviews to Showcase Software Impact
We conducted interviews with some of Eco Online’s major customers, including Menzies Aviation, NG Bailey, and Tesco, to provide an authentic, user-centered perspective on their software. These testimonials helped demonstrate the software’s effectiveness in various industries and allowed Eco Online to convey its value directly through customer experiences.

B. Capturing B-Roll Footage for Visual Context
To enhance the storytelling, we shot B-roll footage of Eco Online’s software in action. Filming took place in key locations, such as office environments and Gatwick Airport, where viewers could see employees actively using the software. This footage not only enriched Eco Online’s content library but also provided prospective clients with a visual understanding of how the software integrates into daily operations.

C. Creating a Bank of Stock Photos for Ongoing Use
We also provided Eco Online with a variety of stock photos, capturing key moments and settings that aligned with their brand. This ensured they had a steady supply of visual content to support their social media strategy and rebranding efforts.