motorsport

Revving Up Formula 1 Las Vegas

Revving Up Formula 1 Las Vegas

Revving Up Formula 1 Las Vegas

Capturing the thrill and prestige of Formula 1’s Las Vegas comeback with unforgettable content and audience engagement.

297K

297K

297K

Followers Gained

Followers Gained

Increased sales

12M+

12M+

12M+

Impressions

Impressions

Increased reach

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Brand

Formula 1

Industry

Motorsport

Service

Creative Services

About

About

Formula 1 Las Vegas marks a thrilling return to the iconic city, hosting its first race since 1982. Known for its high-speed excitement and global fanbase, Formula 1 wanted to make a statement with its Las Vegas comeback, blending world-class racing with a vibrant city backdrop. Focused on delivering an unforgettable experience both on and off the track, F1 aimed to captivate fans, elevate its digital presence, and build a dynamic community for this milestone event.

The Problem

Brand

Formula 1

Industry

Motorsport

Service

Creative Services

As Formula 1 prepared to host its first Las Vegas race since 1982, they needed top-tier content that would capture the excitement and prestige of the comeback event. Beyond high-quality photos and videos, F1 wanted a creative team capable of interacting with guests to ensure an exceptional experience while capturing memorable moments. They sought creators with fresh, innovative ideas to go beyond traditional event photos, elevating the digital presence of F1 Las Vegas.

About

Formula 1 Las Vegas marks a thrilling return to the iconic city, hosting its first race since 1982. Known for its high-speed excitement and global fanbase, Formula 1 wanted to make a statement with its Las Vegas comeback, blending world-class racing with a vibrant city backdrop. Focused on delivering an unforgettable experience both on and off the track, F1 aimed to captivate fans, elevate its digital presence, and build a dynamic community for this milestone event.

The Problem

As Formula 1 prepared to host its first Las Vegas race since 1982, they needed top-tier content that would capture the excitement and prestige of the comeback event. Beyond high-quality photos and videos, F1 wanted a creative team capable of interacting with guests to ensure an exceptional experience while capturing memorable moments. They sought creators with fresh, innovative ideas to go beyond traditional event photos, elevating the digital presence of F1 Las Vegas.

The Solution

Creatorslog provided a comprehensive solution that combined skilled content creation with strategic file management, ensuring that Formula 1 could repurpose and leverage content long after the event.


A. High-Quality Content and File Management
Alongside capturing dynamic visuals, we organised a structured file management system, making it easy for F1 to find and repurpose the content for future use. This helped streamline content accessibility and maximised its impact beyond the event.


B. Innovative Ideas and Strategic Content Direction
Drawing on experience from past projects, we suggested creative ideas that resonated with audiences, including trending song choices and high-impact shot selection. Our content strategy emphasised moments that would drive engagement, giving F1 a unique edge in the social space.

The Results

Through our innovative approach and seamless execution, Formula 1 Las Vegas achieved remarkable success in their digital engagement and event experience.

  • Long-Term Partnership
    Formula 1 was highly impressed with the quality and impact of the work, resulting in a two-year partnership to cover F1 events, including the iconic Las Vegas and Silverstone races.

  • Massive Instagram Growth
    Our content contributed to the growth of the Las Vegas F1 Instagram page, where it's grown from 0 to 297,000 followers, establishing a robust digital community around the event.

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