Clothing brand

Out-of-This-World Sold Out in No Time

Directed a luxury-focused campaign to elevate ODY’s brand image, drive demand, and authentically showcase their distinctive clothing line.

+3M

Unique Views

Increased sales

+90%

Release sellout

Increased reach

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Brand

ODY

Industry

E-commerce Clothing Brand

Service

Growth + Creative Services

About

ODY - Out of This World is a luxury fashion brand that combines the essence of streetwear with the sophistication of old-money elegance. Known for its hallmark crystal detail embedded in every piece, ODY’s collections embody timeless style, exclusivity, and a sense of empowerment. Designed for those who value authenticity and luxury, ODY’s aesthetic is crafted to make wearers feel truly “out of this world,” set against striking backdrops that echo the brand’s vision of sophistication and rarity.

The Problem

Brand

ODY

Industry

E-commerce Clothing Brand

Service

Growth Solutions + Creative Services

ODY - Out of This World, a clothing brand blending the essence of streetwear with an elevated "old money" aesthetic, needed support in creating high-quality imagery to establish a luxury brand perception. As they prepared for launch, ODY sought to distinguish themselves in a competitive market by capturing their unique identity, symbolised by their crystal embedded in each piece. However, previous images didn’t effectively showcase their clothing’s value, impacting their ability to command premium pricing and gain traction.

About

The Problem

The Solution

Creatorslog provided a full-service solution, offering creative direction, high-quality photography, and campaign strategy to position ODY as a luxury lifestyle brand across digital platforms.

A. Defining Creative Direction and Model Selection
To reflect ODY’s high-end identity, we advised on model selection and created a campaign style that embodied the elegance and exclusivity of “old money” lifestyle. Our approach ensured that the models and poses communicated the brand’s core values—timeless style and authentic luxury.

B. Directing the Brand Transition from Streetwear to Luxury
We developed a cohesive campaign to elevate ODY from traditional streetwear to a premium lifestyle brand. Through intentional posing, location selection, and attention to detail, we highlighted the brand’s distinct style, focusing on the crystal elements to convey luxury and exclusivity in every shot.

C. Enhancing Visual Appeal for Optimal Product Showcase
Understanding that presentation impacts perception, we directed each photoshoot to emphasize the quality and aesthetics of ODY’s clothing. Our efforts focused on capturing each piece in a way that elevated its appearance, ensuring that the final visuals would resonate with a discerning audience and justify a higher price point.

The Results

Through this structured approach, Creatorslog enabled ODY - Out of This World to overcome its primary challenges, elevating its digital presence and strengthening brand perception to drive engagement and demand.

Significant Online Visibility: The campaign amassed 3 million views across all posts, substantially increasing brand awareness and positioning ODY as a luxury brand.
Increased Follower Growth and Product Demand: The elevated visuals helped ODY gain a substantial following and resulted in a successful product launch, with 90% of the collection selling out despite the brand’s recent rebranding.
Improved Brand Perception and Value: The high-quality imagery and luxury-focused campaign positioned ODY as a premium brand, allowing them to enhance their market positioning and product appeal effectively.